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my aurea

A sweet you can have every day.

my aurea makes supplement gummies for the UAE and the wider Gulf. Sugar-free, halal-certified, set with pectin. 5 formulas are out now and 3 more are in development. The whole idea is that taking them does not feel like taking anything.

A my aurea gummy in morning light

Sugar-free is not a feature here. It is the premise.

Around a third of Dubai lives with diabetes or prediabetes. That single number decides what a daily gummy is allowed to be. A sweet with sugar in it is a treat you ration. A sweet without it is something you can keep doing for 45 days without negotiating with yourself.

Every gummy on the shelf here has the same problem: it is either a sugar bomb or it is set with gelatine, which rules it out for a large part of this market before anyone reads the label.

So we started at the other end. Pectin instead of gelatine, sweetened without sugar, and every ingredient halal-certified. Not as a badge on the front, but as the condition the formula had to meet before anything else.

Then the part that usually gets skipped: making it look like something you want on the counter rather than in the cupboard. A supplement you hide is a supplement you forget.

$618mThe UAE supplement market in 2025Precedence Research
~30%of Dubai lives with diabetes or prediabetesDubai Health Authority
~88%of UAE residents are expats, so there is no majority customerEstimate
8.5%annual growth in the gummy segment to 2030Ken Research

What we will not do.

No gelatine.Pectin, in every formula. Not in some of them, not from the next batch onward.
No sugar.Not as glucose, not as syrup, not as fruit concentrate sitting third on the ingredient list.
No health claims.A food supplement is not medicine. We say what an active does, and we do not claim what it does not.
No discount that expires.The 20 percent on a subscription holds on the tenth delivery exactly as it did on the first.
No standing still.5 formulas are shipping today and 3 more are in development. Put your name down and you will hear the day they land.

5 formulas. One of them is yours.

See the range